The art of the interview: how authors can use interviewing to improve their engagement with readers
with Magdalena Ball
Fill in the form at the very end to register for this workshop. Reminders to those who register will be sent three days before the workshop begins along with the classroom password. Registration to the forum will be mandatory so please keep your username and password, along with the workshop classroom password somewhere safe.
The most effective form of marketing is the kind where you become visible to people, without it being a direct advertisement. Interviewing is a superb way of gaining free marketing and engaging/connecting deeply with readers in a way that feels personal and can lead to increased sales. The benefits of interviewing are exponential with only a small input, but only if you do it properly – securing the right venues and making the most of the opportunity.
This mini-course will go into interviewing basics – working through the whys, hows, what to do before, during and after, little known tricks to maximise the effectiveness of the interview, and how to promote and make best use of your interviews. There will be plenty of opportunities for one on one interaction, assignments and Magdalena’s exclusive list of ten top podcasts for best practice interviews.
There will be a pre-workshop chat on July 8th at 7 p.m. EST time.
Magdalena is a novelist, poet, reviewer and interviewer and has sat on both sides of the chair for over 35 years since her first book was published. She has conducted over 100 interviews with authors for podcast Compulsive Reader Talks, as well as the Newcastle Writers Festival, Sydney Writers Festival, national and local radio. She has been through professional media training, and has been the managing Editor of Compulsive Reader for over 20 years.